Boomers influence next generation of senior housing

By MAGEN FORCE and KAREN JONES Rice Fergus Miller

April 24, 2008

Change is the only constant. People and events throughout history have been the triggers that bring forth these changes.

These waves of great change can be linked to specific generational groups, each with their own characteristics, values, viewpoints, goals and desires. These groups are known as the traditionalists, born 1908-1946; the baby boomers, born 1946-1964; Generation X, born 1965-1980; and the millennials, born 1981-1999.

The health care industry has been impacted by two of these generations in recent years. As images of stark nursing facility rooms are pushed out, they are being replaced with visions of a home — a community where life can be lived to the fullest.

These communities are becoming more and more popular as the baby boomer generation strives for places they one day want to call home and feel comfortable watching their traditionalist parents move into. This new wave has transformed the old- fashioned nursing home into new senior living communities where emphasis is placed on

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